Blueberry Funded Turns Two and Teases an Eighth Challenge, Withholding Every Rule That Decides Accounts
Blueberry Funded hit its second birthday on 17 August 2026 and used the date to confirm that a new challenge is on the way. What it did not confirm is anything a trader could act on. No account sizes, no pricing, no profit targets, no drawdown model, no minimum trading days, no payout schedule and no profit split. The firm has announced that something is arriving, not what it is.
That gap between announcement and detail matters more than the anniversary itself, because Blueberry Funded already runs one of the wider evaluation menus in retail prop trading. Adding an eighth product to a shelf that already holds seven only helps traders if the new one fills a genuine hole.
What the Firm Actually Said
The anniversary message is a retrospective wrapped around a teaser. Blueberry Funded says the past two years involved platform migrations, system changes, adjustments to trading rules and stronger risk controls, and that it has processed millions of accounts, payouts and commissions in that time. It did not publish a breakdown of any of those figures, which makes them impossible to verify or compare against firms that do release monthly payout totals.
The firm also leaned heavily on community: podcasts, competitions, meetups, an affiliate program, psychological workshops, market analysis sessions and live trading calls. Alongside the new challenge, it promised further product announcements without naming them.
The Lineup a New Challenge Has to Fit Into
Blueberry Funded currently sells Two-step, One-step, Rapid, Prime Two-step, Synthetic, Instant Elite and Instant Lite accounts. The risk parameters between them are not cosmetic variations. The Rapid Challenge runs a 5% profit target against a 3% daily loss limit and a 4% trailing loss limit. The standard Two-step Challenge runs 10% and 5% targets across its two phases against a 5% daily limit and a 10% maximum loss limit.
Those are different products for different traders, and the trailing element on Rapid in particular changes how position sizing behaves after a winning streak. Anyone comparing the incoming challenge on price alone will be comparing the wrong number. The difference between daily and total drawdown rules decides far more accounts than the entry fee does.
Two of the seven existing structures are instant funding products, which is where the firm has pushed hardest in recent months. That is a crowded segment now, and the bar for a new entry keeps rising across the instant funding category.
Payouts and Scaling Are the Part Worth Watching
Blueberry Funded programs generally allow a first payout after 14 calendar days, followed by bi-weekly withdrawal windows, with profit splits from 80% up to 90% depending on the program and how far the trader has progressed. Traders who meet the performance and withdrawal conditions can take a 25% account size increase, with the split moving to 90% after the first scale.
That scaling ladder is the real retention mechanism, and it is the clearest signal of whether the new challenge is a serious addition or a shelf filler. If the incoming product plugs into the same scaling and payout framework, it is a route into a longer relationship. If it sits outside that framework as a standalone evaluation, it is an acquisition tool. Traders who want to weigh that properly should understand how profit splits and scaling plans actually compound before committing.
A Silent Launch Is a Deliberate Choice
Withholding the rule set is a marketing decision, not an oversight. It builds a window of attention around a launch date and stops competitors from copying the parameters before the product is live. It also stops traders from doing the one thing that protects them, which is comparing the terms against what they already have.
The risk for Blueberry Funded is that the retail prop audience has grown sharply more sceptical of teased launches. Firms that announce first and disclose later have repeatedly ended up defending rule sets that looked generous in the headline and restrictive in the fine print. The details that decide outcomes, including consistency requirements and how drawdown is calculated, are exactly the details being held back here. Traders comparing offers should read the 2026 evaluation rule landscape before treating any launch announcement as a reason to buy.
What This Means for the Broader Prop Industry
Two years is now a meaningful lifespan in this sector. A large share of the firms that launched alongside Blueberry Funded in 2024 no longer exist, and survival has quietly become a marketing asset in its own right. Expect more anniversary campaigns from the 2023 and 2024 cohort as longevity turns into the differentiator that profit splits used to be.
The more interesting signal is product saturation. When a firm with seven evaluation structures decides it needs an eighth, the honest read is that the existing seven are not converting a segment the firm wants. That segment is almost certainly traders who find the current drawdown mechanics too tight or the trading day requirements too rigid, because price competition has already bottomed out across the industry. There is very little room left to undercut on entry fee, so the remaining lever is rule design.
That points to where the whole category is heading. The next round of competition is unlikely to be fought on percentages advertised on a pricing page. It will be fought on drawdown calculation methods, payout speed and how much discretion a firm reserves for itself when a trader wins large. Firms that publish those terms plainly will pull ahead of firms that tease them, regardless of who has the better headline number. Blueberry Funded has the infrastructure and the track record to compete on that basis. Whether it chooses to is a question its own rule set will answer within weeks.
Get Funded with Blueberry Funded →
